BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
BlueOcean Blog
Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 2 of a 2-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
What is Brand Intelligence?
Learn how the category of brand intelligence delivers the insights marketers need to drive business outcomes and improve marketing ROI.
Uplevel Campaign Performance – Creative Analysis Beta
Creative Analysis Beta from BlueOcean helps you improve campaign performance and ROI with seamless access to paid media and creative performance insights
Uncovering the 3 elements of effective brand building
Research has shown that the three best elements of brands, that are best correlated to brand preference and loyalty, are brand awareness, brand attachment, and brand attitude.
The Growth Lever You Can’t Neglect: Excess SOV
BlueOcean helps brands accelerate Share of Voice and unlock market share growth. Learn the 3 ways to achieve success in this area.
The CMO-CFO Guide: The Impact of Marketing on Revenue
Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 3 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
The CMO-CFO Guide: Marketing in the AI Era
Explore the evolving landscape of marketing in the AI Era, from data-driven strategies to the impact of Generative AI. Learn how CMOs and CFOs can navigate this transformation.
Part 1 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.
The CMO-CFO Guide: Growth and Brand Marketing in the AI Era
Learn how CMOs and CFOs can navigate the changes in marketing during the AI era, from data-driven strategies to the impact of Generative AI.
Part 2 of a 3-part series intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI-Era.
Survive or Thrive: Navigating SEO in the age of AI
AI search is changing everything, fast.
This playbook breaks down 10 tactical shifts marketers need to stay visible in a world where clicks are vanishing and summaries rule.
Learn how to structure content for AI, optimize for relevance over rank, and measure success in brand-new ways.
Measuring the impact of brand on revenue growth
With 6,000+ brands analyzed in the BlueOcean platform, our data science team answered the question: what is the impact of brand on revenue growth. Read this article to find out more!
Marketer’s dilemma: How to drive short AND long-term goals
Research shows long term brand building drives financial growth. Marketers must prioritize brand building across the funnel with multiple touch points.
How are marketers pivoting during challenging times?
Read this BlueOcean article on how marketers can successfully pivot when budgets get cut, to more cost effective strategies.
Employer Brand Equity is Critical, Even When You’re Not Hiring
5 tips for maintaining employer brand even when you may not be hiring. Employer brand metrics are critical for maintaining overall brand health.
Customer Reviews matter to the bottom line
Customer reviews matter. Learn the importance of customer reviews and what marketers can do to encourage customers to advocate for their brand.
Content marketing still reigns. So how do you win the ultimate crown?
Get tips on how to become a content marketing leader, so you can build content that drives the business and strengthens your brand.
Celebrating the Women of BlueOcean
Liza Nebel announced as finalist in 19th Annual Stevie Awards for Women In Business”
Brand Mergers: A Checklist for CMOs
Discover how mergers and acquisitions provide CMOs with a prime opportunity to rethink brand investments. This checklist for marketers going through a merger explores brand strategy evaluation, brand audits, target audience alignment, marketing tactic integration, and effective communication strategies.
Brand and SEO: Inseparable, Until AI Killed One. Now What?
The SEO + brand strategy you knew is dead. In this report, uncover 6 essential actions to keep your brand visible in the AI era.
From AI-powered ranking shifts to changes in how consumers discover brands, this is your survival guide to the new search landscape.
BlueOcean Unveils New Research on the Power of Audience Connection
BlueOcean unveils new research at B2B Marketing Forum that shows audience connection is strongly correlated with estimated future growth.
BlueOcean Raises $30M, Advancing Predictive Brand Intelligence Category
BlueOcean raises $30M in Series B to advance Predictive Brand Intelligence
BlueOcean Maintains Effective Security, Says Recent SOC2 Report
BlueOcean has maintained effective controls over the security, confidentiality, and availability of its BlueOcean Brand Intelligence platform.
BlueOcean COO & co-founder finalist in 19th Annual Stevie® Awards for Women in Business
BlueOcean celebrates the achievements of women employees and thanks them for their hard work on International Women’s Day.
BlueOcean Celebrates Two Years of Building the Brand Intelligence Category
Two years ago, BlueOcean embarked on a mission to help organizations revolutionize how they make brand marketing decisions.
BlueOcean Announces Partnership with Material, Vision for Decision Intelligence
BlueOcean host the inaugural CMO Impact Workshop, where they shared their vision for Decision Intelligence, and announced a strategic partnership with Material+.
BlueOcean Announces Improved Social Media Insights
Today, BlueOcean is releasing a number of innovations to improve the insights that impact your social media strategies. Read on to better your approach.
6 Market Insights For 2024 Planning
To meet the demands of the coming year, the most successful 2024 marketing plan will enable teams to be first and foremost, agile. This article summarizes some of the critical trends and insights for marketers to consider in order to prepare for whatever lies ahead.
4 Must-Dos for Competitive Insights in a Dynamic World
Discover the pivotal role of competitive intelligence in shaping brand strategies. Gain insights, outsmart competitors, and drive business success.
3 Strategies to take Business-to-Business to Brand-to-Buyer
Adopting these strategies will transform your brand beyond “business to business” and build a “brand to buyer” relationship. Read on, with the option to download the Report.
3 Characteristics of Transformational Brands
Agility, accountability, and competence are three components that transform your organization from simply tracking brand to practicing brand intelligence.
