Today, BlueOcean is announcing a number of new innovations that make it easier for marketing leaders to accelerate Share of Voice, improve brand strength, and grow market share.
fffYour brand’s social media presence plays a major role in your overall brand health. As marketers, we can use social media platforms to increase the frequency of our messages and the volume of our reach, but they also provide a unique opportunity for us to align our content directly with our audiences and drive positive sentiment.
We’re excited to share, that to improve the insights that impact your social media strategies, the following updates are available in Brand Navigator today:
Additional social media data sources have been added to help our B2B customers support the significant investments they are making to grow their reach and develop content that aligns with themes their audiences care most about.
Customers can now view a granular breakout of organic social media metrics by channel directly in Brand Navigator across channels like Facebook, Twitter, Instagram, Youtube, and more. This makes it even easier to go from insight to action, armed with the context of the channels that are working best.
Brands do not exist in a vacuum, which is why BlueOcean incorporates a competitive index to help marketers understand brand health relative to competitors. To make it easier for marketing leaders and social teams to set goals that are aligned to building a stronger brand, users can now toggle between the index score and the underlying counts for key social media metrics.
Customers can access these new features from market index, by selecting Familiar, and while in the familiar factor, selecting the Considered subfactor.These innovations follow a set of announcements in April 2023, when BlueOcean unveiled a vision for a new category, Decision Intelligence for Marketing. This category is focused on combining AI, ML, and automation to enable marketers to make more confident decisions and meet the demands of efficiency and business accountability.
Data is the underpinning of these technologies that will advance marketing. Today’s announcements, further the category vision by bringing forth improvements to the BlueOcean Data Fabric, the most comprehensive marketing dataset available. With the BlueOcean Data Fabric, you can fuel better decisions through access to relevant market signals for your brand and your competitors by strengthening marketing and brand strategy with competitive intelligence, optimizing channel approaches, and improving the impact of messaging & content.
We look forward to carrying this category leadership forward, and helping marketing and business leaders make strategic decisions that build long-term, durable growth for their organizations. Visit our FAQ to learn more about social media product improvements and the BlueOcean Data Fabric.
If you’re just beginning your own journey with Decision Intelligence for Marketers, we are here to support you. Please contact us to learn more about how BlueOcean can help.
