A familiar topic can still make a useful piece. The opening is often in what existing coverage leaves unexplained.
Find the whitespace worth owning
Questions from customer conversation, compared with gaps in competitor coverage, give you specific problems to address in the next brief.
Your Challenge
Publishing volume is easy to measure. Knowing whether all that work is actually increasing your presence in the market is harder..
See what all that publishing is adding
up to
Compare publishing activity with changes in share of voice to understand what’s gaining traction and where to adjust your topics, formats, or publishing pace.
Jeff Spicer
Aug 26, 2026
report
Q2 Home & Auto Insurance Report: Six Carriers. Five Promises. Proof Nobody Is Selling.
Six carriers, the same five promises, and $1.1B in measured non-search media. See where separation still exists in home and auto, and one move for each carrier.
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Apr 23, 2026
blog
Your AI Is Working From the Past. Your Market Is Not.
Most enterprise AI deployments are trained on internal data alone. That gives AI memory, but not context. Here’s why modern marketing needs both internal and external signals to make better decisions.
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Mar 13, 2026
blog
What Would You Do With 19 Hours Back?
Across brand, content, product, performance, and marketing leadership roles, teams are reclaiming time by moving from reactive reporting to real-time market context. Here’s how marketers are using that time to build better strategy, test bigger ideas, and make decisions with confidence.
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