Social is just one data set out of the many that we ingest and consider when looking at total brand performance.
We understand that Social can be noisy as it hardly indicates the actual value of a brand, nor does it allow for actionable recommendations. So at BlueOcean, we only consider social listening as a segment of data out of the bigger body of data we collect, analyze, and score. Here are some of the few areas we consider when performing social analytics tasks, such as social monitoring, social tracking, and social behavior tracking.
- Audience discussion, including social media discussion, professional reviews, articles, and online review data.
- Brand content, including brand-produced texts, images, and video content from social and web properties, and brand-produced ads.
- Business performance data, including financial metrics such as revenue data, market cap data, employee data, growth metrics, and other financial content. Our market research experts also examine media spend estimates and other miscellaneous business performance metrics like app store rankings, coverage area, etc.
- Online performance data, including website prominence metrics, such as website traffic, search prominence, backlink, referrer counts and quality, PageRank estimates, etc. Online performance data also includes social media prominence metrics like followers, post quantity and cadence, interaction rates, and share rates.
Although Brandwatch is an excellent social listening tool, it does not take into account competitors, revenue, market share, and owned content to give a complete market, brand, and audience story. On the flip side, BlueOcean is a Brand Strategy platform that takes deep dives into every aspect of business and its environment and analyzes data trends to provide detailed and actionable market and strategy perspectives.
In other words, while Brandwatch is best for deep diving into social and influencer marketing data, you can use BlueOcean for social listening, brand tracking, business content analysis, financial content analysis, marketing content analysis, brand audits, brand messaging alignment, brand research, and many more.
