Getting started with dashboards in Brand Navigator is simple and straightforward when you use templates as a starting point, and there are plenty of templates to choose from, each with a unique purpose in answering your business questions. You can visit the dashboard overview (step 2) to learn more about getting started. Below is a list of our current templates, what they do, and some common uses.
CMO Pulse: Designed for executives, this dashboard provides a quick overview of brand performance across the marketing funnel, offering a holistic view of awareness, consideration, purchase, and loyalty. Our customers have been using CMO Pulse to ensure their leadership teams have the most always-on view of opportunities and risks across the business, including:
- An indexed view to help place your brand’s metrics in the context of competitors.
- Which of the available metrics in BlueOcean dataset are trending up & down.
- Collection of metrics that are associated with each phase of the marketing funnel.
Share of Voice: This dashboard helps you to compare brand awareness on different marketing channels against your competitors, tracking your brand visibility and market perception for sustainable success. Read more about why we believe it’s so important for brands to grow their Share of Voice. This dashboard can help your team clarify a story around:
- Making a case for SOV investments: You can see how your SOV stacks up against the competition and where and how much you need to invest to catch up… or even take the lead.
- Assess your channel strategy for driving brand visibility and perception
- Plan your media spend for the greatest impact
Diagnostic Report: This dashboard offers a comprehensive overview of your brand’s metrics, featuring a heatmap to identify areas excelling or needing improvement and a ‘watermap‘ to gauge relative scoring and competitive magnitude. It’s a great high-level overview and checkup on your GTM strategy.
Social Performance: This dashboard helps marketing teams see how social media activity is driving your brand. Get a comprehensive view of your brand’s social media presence across key platforms. This dashboard simplifies tracking engagement, follower growth, and channel performance, empowering data-driven social media strategies.
Vital Signs: This dashboard can be used to monitor fundamental brand health metrics. It presents key indicators crucial for driving strong brand presence and performance, including:
- Excess Share of Voice
- BlueScore
- Revenue
- Critical social metrics like engagement rate, Amplification Rate
- Audience Reviews
- Employee Reviews
- KPIs for brand awareness like social media followers, website traffic, and more.
