Brand Personality looks at your brand content on the web and social, the stories your brand is telling, assesses tone and voice, and then assigns you a brand archetype. Personality congruence looks at how consistently your brand appears as the same brand archetype across channels. Is it consistently one archetype, or is it drastically different? Lower scores indicate differences in brand archetypes in web content vs. social presence (Facebook, Twitter, Instagram).
Brand Navigator
Enterprise
Core Features
Always-On Features
- Always On Automated Insights
- Blue Score and Market Index
- Metrics, Creative and Data Drivers
- Content Checker
- Resource Center
- Creative by channel
- Topics discussion by brand and audience
- Up to 10 competitors
- Actionable Recommendations
Support Add On Options
- Dedicated customer support "watching" your business and flagging key moments
- Always-on access to Strategy leads to discuss recommendations and data
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The world's best brands use Brand Navigator.